GE Expansion in the Middle East

In the early 2000s, GE started pushing towards reaching underserved markets in the industry. During this initiative, GE began to a strong push towards penetrating the MENAT region. Even though entering emerging markets can be […]

Jacob Bernoulli – Life, work and the Bernoulli equation

Bernoulli was born in Switzerland, in a town called Basel. He studied theology, mathematics, and astronomy. Because of his degree in theology, the Church offered him an appointment, but he turned it down. He traveled […]

Zillow Changes the Rules of Real Estate

Zillow has become a market leader in a brand new market: online real estate sales. Introduction Zillow is a real estate search engine. Two Microsoft employees founded the company in 2006. Zillow offers a variety […]

Video Game Industry: Raspberry PI as a New Player

The video game industry had a pop culture boom in recent years. Many different companies have taken advantage of this trend by creating several different gaming systems. The gaming consoles have evolved from large stationary […]

Kodak, a Case for Home Printers

This analysis explores several challenges that Kodak is facing as it enters a new market. Understanding the firm and challenges Kodak is an American company based in New York. It was founded in 1888, and […]

Amazon Case Study Analysis – B2B Business Plan

This post explores an Amazon Case Study as Amazon enters the B2B market. Understanding the Challenges Amazon is an American company based in Washington. Amazon offers online shopping services and cloud computing. It started as […]

Dell Case Study – Analysis – Internal Challenges

This post analyzes a Dell case study. The analysis explores several challenges that Dell is facing introduces a number of solutions. Introduction Dell is a multinational company based in Texas. Dell offers computers and related […]